Graeme Swann Helps Launch New Partnership Between Newcastle United Foundation And BT Sport’s The Supporters Club
Magpies fan, Graeme Swann backs education and employment programme funded by BT Sport’s charitable initiative and the Premier League.
BT Sport ambassador Graeme Swann, the former England cricketer and Newcastle United supporter, will launch a new initiative, backed by The Supporters Club, BT Sport’s charitable initiative and the Newcastle United Foundation, at St. James Park on Tuesday 12 May.
The new ‘Five-a-Side’ project will use the brand of Newcastle United to engage young people across the city and surrounding area, with the aim of improving their health and wellbeing and enrolment and achievement in school, in order to give them greater self-esteem and confidence.
The Five-a-Side project is the latest initiative to be rolled out as part of an innovative broadcaster/league partnership between BT Sport’sThe Supporters Club and the Premier League to fund social change programmes focused on young people. To date, the two have backed Everton in the Community, Manchester City in the Community and the Tottenham Hotspur Foundation, creating on-air feature programming in prime-time around Everton’s Roberto Martinez, Man City’s Frank Lampard and Spurs’ Hugo Lloris.
The project will target 13-18 year olds across 20 schools in the Newcastle area who are classed as being, or at risk of becoming NEET (Not in Education, Employment or Training). This includes pupils who may be underachieving at school, attending in-house exclusion units/pupil referral units or identified as having behavioural problems.
Over the course of a 39-week cycle, participants will aim to achieve ASDAN (Award Scheme Development and Accreditation Network) qualifications in a range of areas, linked to the New Economics Foundation’s “Five Ways to Wellness” (Connect, Be Active, Take Notice, Learn, Give) and combining both sports and classroom activity that will take place at a range of local community venues, including St. James’ Park.
During the session, Graeme will get to see first-hand the breadth of the Newcastle United Foundation’s work, together with BT staff from the local area.
The former England Cricketer will be taking part in some of the Foundation sessions, including a pitch side challenge and an exclusive Q and A session, before exploring the history of St James’ Park via a stadium tour alongside the participants visiting for the day.
Andrew Foster, project manager at the Foundation said:
“We are delighted that BT Sport are witnessing what the Foundation does first hand.
“It’s an honour to have Graeme Swann visiting the stadium. He got stuck in with the sessions and gave our participants advice and ideas which is great.”
Swann also played the ‘Dragon’ in the Gallowgate Club’s Den, where Pupils from Josephine Butler Campus of Northumberland Church of England Academy pitched their business ideas based around Newcastle United.
“It’s been a brilliant day – absolutely fantastic!” The former cricketer commented.
For more information on the new five-a-side project. Contact Andy at firstname.lastname@example.org
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