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Foundation Welcomes New Government Sport Strategy

Newcastle United Foundation is pleased by the Government’s latest announcement regarding a new strategy to strengthen sport – from the grassroots to the elite. 

The strategy will see increased public investment into Community Sport, targeting children as young as five to encourage healthy living and engagement in activity. 

Investment will be targeted at sport projects that have a meaningful, measurable impact on how they are improving people’s lives – from helping young people gain skills to get into work, to tackling social inclusion and improving physical and mental health.

Funding will also be targeted at groups who have low participation rates to encourage those who do not take part in sport and physical activity to get involved. This includes supporting women, disabled people, those in lower socio-economic groups and older people. Sport England will set up a new fund in 2016 to get inactive people physically active and will support and measure participation in sport and wider physical activity going forward.

Government has also agreed with the Premier League that, given the increase in their broadcasting income, the League will at least double their investment in grassroots football over the coming three seasons, that will help improve facilities and grow football across the country.

Kate Bradley, Head of Newcastle United Foundation, said: “Football helps us engage with people of all ages and we use it as a tool to encourage a more positive approach to exercise, healthy living, learning, developing skills and building confidence. 

“Everyone should have the opportunity to get involved in sport and where needed, benefit from the specific support our programmes can offer.  We’re incredibly proud of the work we do but we know we can do more.  

“We already work in partnership with more than 200 local schools and deliver a wide ranging community sports programme. We’re an ambitious organisation, driven by the desire to play a positive role in as many lives as possible.  Our plan is to significantly increase our programme, which in the long term will hopefully result in an increasingly healthy and active population in the North East.”

Richard Scudamore, Premier League Executive Chairman added: “The Premier League already has the largest community sport programme of any comparable sports organisation in the world and we have now agreed with the Government to at least double our funding over the next three seasons.  The success of the Premier League competition allied to the profile of our Clubs and their players creates a great opportunity to grow the game at all levels. We want to use the excitement of our competition to make a positive impact on as many as possible, especially young people.”

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