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Liontrust Backs Foundation ‘Financial Football’ Programme

Newcastle United Foundation has partnered with Liontrust to launch a brand-new numeracy programme, Financial Football, designed to give primary school children a head start in financial education.

Liontrust is a specialist fund management company that takes pride in having a distinct culture and approach to fund management.  The six-week programme will help to break down any barriers that children face in understanding and learning about numeracy and finance, with the aim of improving children’s understanding of money, as well as giving them the confidence to thrive in school maths lessons.

Financial Football uses the popularity and profile of Newcastle United to encourage primary school pupils to engage with maths problems, using real life scenarios such as buying and selling football players and paying fines for red cards, to teach concepts such as budgeting.

After a successful initial pilot at St. Catherine’s RC Primary School, the programme will be trialled in a further three Foundation partner schools, before being rolled out to a wider group in September.

Sarah Medcalf, Development Manager at Newcastle United Foundation, said: “We’re delighted to have secured funding from Liontrust to help children engage with numeracy in a fun and innovative way.  It’s great that we have already seen children make huge strides forward with their numeracy skills during the pilot.”

Phillip Cowler, Literacy & Numeracy Coordinator at Newcastle United Foundation, added: “During the pilot, it was fantastic to see the pupils engage so well with the football themed maths sessions, they’ve been so keen to get started every week.

“By using football as the basis for the maths challenges, we’ve seen pupils who generally struggle to engage with numeracy feel more comfortable about getting involved due to their familiarity with Newcastle United.

“The difference has been striking. We’re thrilled to have the support from Liontrust to expand this programme across our primary school delivery.”

Simon Hildrey, Chief Marketing Officer at Liontrust, commented: “Helping children with numeracy and delivering financial education is very important to Liontrust because these are indispensable skills for everyday life.

“Research into financial literacy has shown a large number of young people in the UK do not feel confident about handling money and it is key to help children before they reach the age of 18.

“Liontrust is proud to support Financial Football and team up with Newcastle United Foundation to help benefit children by improving their numeracy and understanding of finance.”


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