Kick It Out – Season Of Action Begins!

Newcastle United and Newcastle United Foundation will show their support of the national ‘Kick It Out’ campaign at this Saturday’s match between Newcastle United and Stoke City at St. James’ Park.

Kick It Out campaigns to tackle all forms of discrimination in football. The organisation works to raise awareness of the benefits of equality, inclusion, diversity policies and practices in football, as well as exposing and challenging all aspects of discrimination and unfair practices and conduct at all levels of football.

A ‘Kick It Out’ tournament on Friday night will signal the start of the ‘Kick It Out Season of Action’ for the Foundation. On Saturday volunteers from the Foundation’s NCS (National Citizen Service) programme will be hand out 1000 Kick It Out clappers to young fans and bear a giant flag on the pitch to help raise awareness of equality in football.

Throughout the rest of the year the Foundation will deliver six further workshops to young people in the area, tackling discrimination, diversity and equality in the game.

Newcastle United Foundation’s Youth and Community Project Manager, Steve Mack, said: “We believe 100% in the vision of Kick It Out, where football should be a sport where people are treat equally and can flourish in a supportive community.

“It’s great to see young people from our programmes volunteering their time to help spread such a positive message. Engaging in football can make a huge difference to people’s lives and we work hard to ensure that it is accessible in Newcastle and the surrounding areas to the widest audience possible.

“By offering additional workshops over the season we are enhancing our activity beyond the standard ‘Match of Action’ to ensure we have regular opportunities to raise awareness of the importance of equality and diversity in football.”