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CEO Sleepout

Newcastle United hero Shola Ameobi is joining the campaign to tackle homelessness in the North East as the CEO Sleepout returns to St. James’ Park with Newcastle United Foundation.

Ameobi will be swapping a warm bed for the night to sleep in the stadium stands alongside entrepreneurs, business leaders and managing directors in a bid to help raise half a million pounds for the cause.

The ever-popular CEO Sleepout Newcastle was unfortunately postponed in 2020 amid the coronavirus crisis, however the event will safely be returning to the home of Newcastle United in March 2022.

Ameobi, who is a dedicated Newcastle United Foundation Trustee, said: “Homelessness is a huge issue. I think it’s important that awareness is raised around the problem, and I think it’s great to do something that’s an action – directly helping raise awareness and funds – and I’m more than happy to be part of the sleepout to help make a difference.

“We’re very lucky that we’ll be sheltered in the stadium on the night, which is something so many people don’t have. It’s definitely going to be cold, but it’ll be really interesting to chat to other people taking part and understanding why they’re fundraising too.

“I’m looking forward to the human element of it all – learning other people’s stories and why they’re motivated to sleep out. I’m not looking forward to how cold it’ll be and the birds singing early in the morning, but I’m definitely interested in meeting people and hearing their experiences.”

Running overnight on Thursday, March 24, 2022, from 8pm until 6.30am, temperatures are expected to hover around freezing. But the Foundation anticipate dozens of executives will be braving the cold for North East charities working to reduce poverty.

Since 2014, CEO Sleepout events in Newcastle have raised £387,686 to support organisations providing guidance to people in crisis who face eviction from accommodation or who are at risk of losing their home.

Funds raised during the sponsored sleepout will be split between Newcastle United Foundation, Changing Lives and CEO Sleepout. The trio of charities are looking for at least 100 individuals to join the challenge.

The Foundation will use donations to support employability projects like its Street Football programme – free weekly sessions using sport to engage vulnerable young people and adults who may be facing homelessness or unemployment, recovering from drug and alcohol addiction, or dealing with mental health issues.

Steve Beharall, Head of Newcastle United Foundation, said: “We are very much looking forward to welcoming our supporters back to St. James’ Park for the CEO Sleepout following a tough 18 months for us all – but one that has affected our most vulnerable members of society the most.

“We are inviting our community to join us in March 2022 to help end homelessness in our region and to support lifeline services we are able to offer with CEO Sleepout and Changing Lives.

“As three charities, we’re hoping to reach over £500,000 worth of fundraising from the last six years of CEO Sleepouts in Newcastle.

“Alongside Shola, our fundraisers will be experiencing what it’s like to live without a bed, shelter or somewhere to call home for the night – we hope we can count on business leaders from across the North East to join this important campaign.”

Fundraisers are encouraged to raise £1,000 for the cause and will receive fundraising support packs from the Foundation.

To sign up to the CEO Sleepout Newcastle 2022, email

For more information about the Foundation and programmes near you, follow Newcastle United Foundation on FacebookInstagramLinkedIn and Twitter for regular news and updates.

For more information or to sign up to CEO Sleepout Newcastle