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Foundation Inspires Future Entrenepeurs

90 young people from across Newcastle have visited St James’ Park this week to test their business acumen as part of the national Global Entrepreneurship Week.

70 students from three schools were joined by five local entrepreneurs and representatives from Newcastle United on Monday to develop their responses to this year’s Premier League Enterprise Challenge. Students had the opportunity to grill the entrepreneurs on business related topics such as finance, marketing and presentation skills, which helped them to further develop their responses to the challenge of attracting families to St James’ Park.   

Alex Hall, Head of Business at Longbenton Community College Said;

“Today was an extremely well organised and well planned event.  The students were engaged throughout the day, receiving excellent advice from a range of entrepreneurs and professional individuals.  All of the students were able to develop their ideas, while building upon their team working abilities and communication skills”.

A further 20 young people attended the Foundation’s community semi-final as part of the Enterprise Challenge on Thursday to pitch their final ideas to a panel of judges. Two of the teams were from the Foundation’s Kicks project and two from the National Citizens Service Project. Each group had five minutes to make their pitch to Kerry McCabe (BIS), Matthew Domnall (Civil Service), and Victoria Bradley (Newcastle United) before Kayvee Abdulla, Paplito Kitenye, Saqif Rohman, Musa Monyena and Tojn Saji were named as the winning group. They will now progress to the Foundation’s club heat where they will be vying to represent Newcastle United at a semi-final against other northern Premier League clubs.

The two events were part of several activities run by Newcastle United Foundation during Global Entrepreneurship Week as part of its Premier League Enterprise programmes. Enterprise is delivered through funding from Sport Relief in Partnership with the Premier League and the Challenge through funding from the Department for Business, Innovation and Skills.

Newcastle United Foundation is giving young people a unique understanding into the running of a professional football club and sees them learn by using real business examples drawn from Newcastle United departments including marketing, customer services, catering, communications and HR. Students are also offered ‘behind the scenes’ tours of the stadium to provide insight into how these departments work within the organisation. This academic year, 350 students will receive a nationally recognised qualification thanks to the Foundation’s Enterprise tutors.

Kate Warner, the Foundation’s Senior Project Officer for Enterprise said:

“Premier League Enterprise and Premier League Challenge both use the local passion for NUFC to inspire students to develop their entrepreneurial skills. The fact that one group can go all the way to a national final has grabbed the attention of over 150 young people to tackle a real life business challenge set by Richard Scudamore. The calibre of entries is already of an extremely high standard so we are looking forward to hopefully going all the way to the final this year.”

Since the Enterprise Academy launched in 2009, Newcastle United Foundation has worked with over 60 north east schools and engaged over 8000 young people in enterprise activities and courses.

For further information on the Enterprise programmes, contact Kate Warner on 0191 201 8451 or email

For more information on how you can get involved

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