Newcastle United has the power to bring a city and a region together and Newcastle United Foundation is integral in making that happen.

Since 2008, the official charity of Newcastle United has been changing lives for the better, helping people improve their physical and mental health, become more employable and encouraging them to reach their potential.

And our vision is to create a united community full of pride, passion and potential. Newcastle has remained committed to supporting disadvantaged communities across the North East

Read on to see how we have empowered communities to feel hope during an extraordinary 12 months where we all needed a little extra happiness.

Thank you to Parkdean Resorts for sponsoring our annual review. We also thank Newcastle United Football Club, the Premier League and our other generous funders for their ongoing support.

Thank you to Parkdean Resorts for sponsoring our 2019/20 annual review


Parkdean Resorts, the UK’s leading holiday park operator, is pleased to be building on its partnership with the Newcastle United Foundation by, once again, providing support throughout 2020/21.

The business owns and operates 67 unique holiday parks at the heart of unrivalled rural and coastal communities across the UK who, in turn, rely on the business for employment, continued investment and a commitment to cherish the uniqueness of each community. With an impressive national footprint, it is proud to have a particularly strong presence in the North East, with five holiday parks and a Central Support office located there.  

The challenges presented by 2020 saw community links become even more important. During the period of lockdown, park teams donated tens of thousands of pounds of essential supplies to local food banks, nearby schools and NHS medical facilities. The business also supported NHS key workers by providing more than 1,000 nights of free accommodation at four parks to over 50 key workers who were unable to stay in their homes during the lockdown period.

Parkdean Resorts is delighted to continue its long-standing support of the Newcastle United Foundation, which inclusively inspires countless communities across our region.

We are incredibly proud to continue our partnership with the Newcastle United Foundation, a charity which continues to have a positive influence on tens of thousands of people across our region by encouraging them to make positive life changes.

Steve Richards

CEO of Parkdean Resorts



The Foundation employed 103 permanent and fixed term staff along with 56 sessional  coaches  during  the  year  to  work  across all  its  activities  throughout  Newcastle, Gateshead,  North  Tyneside, County Durham  and  Northumberland. 

participants on Foundation programmes

Premier League Primary Stars lessons delivered

hours of Premier League Kicks football sessions delivered


Newcastle United Foundation recorded revenue of more than £4.3m for financial year 2019/20 – the charity’s highest in its 13-year history and 13% up on the same period last year, and more than double that of four years ago.


When the first pandemic-related restrictions put life on hold for millions across the globe from April 2020, Newcastle United Foundation remained committed to supporting communities in the North East.

With the charity’s work impacted by lockdown, dozens of members of staff were happily redeployed from their usual roles to ensure those in need would still safely receive support. Children and young adults were at the heart of the Foundation’s coronavirus response, ensuring learning, physical activity and employment opportunities continued where possible.


The Foundation helped almost 15,000 vulnerable people. From delivering food parcels to the homes of vulnerable children, telephoning our isolated elderly participants shielding at home, to maintaining school children’s physical and mental well-being, we remained committed to keeping our communities healthy and happy.

Newcastle United Foundation coronavirus response
helped almost 15,000
vulnerable people


Newcastle United Foundation combat loneliness, stress and anxiety with regular telephone calls to walking footballers


Unemployed young people secure key worker NHS and care roles with Newcastle United Foundation



At the heart of the COMMUNITY

James’ Story

The life James knew as a teenager slipped away in an instant when he sustained a brain injury. Recovery to regain independence would be gruelling, but of all the new challenges James was facing, it was rebuilding his self-confidence that proved the hardest.



The campaign to date has reached in excess of 2 million people and has had a number of strong outcomes. 


Andrew Cave tried to take his own life at 28. Years of bullying from schoolmates, denying the grief of losing his grandmother and the knowledge his mother had attempted suicide more than once was a huge burden to bear for Andrew. 


For Josh Banyard, it was hard to admit he was struggling. From the outside, his life looked perfect. But on the inside, Josh was in a dark place.



over 50’s took part in Walking Football, helping improve their health and wellbeing and supporting those who are socially isolated


people from local businesses, grassroots clubs, Newcastle United Foundation and Newcastle United joined the Foundation’s first Mental Health First Aid course to help identify and support those experiencing a mental health issue

Appointed three new ambassadors for the Be A Game Changer campaign including Newcastle United legend, Bob Moncur, Newcastle United’s Head of Sports Science, Jamie Harley and Newcastle United Women’s first team captain, Brooke Cochrane

Newcastle United Foundation and SAFC Foundation of Light unite for Blue Monday


Newcastle-upon-Tyne Hospitals NHS Foundation Trust staff were invited to access materials and guidance to maintain mental wellness through the Foundation’s Be A Game Changer campaign.

Being able to discuss mental wellbeing and realising its importance for all of our clinical teams in the current situation is so important. Newcastle United is such an important part of everyone’s life and to have the support of the Foundation throughout this challenging time is amazing. To be one city united fighting together to keep everyone safe and well means so much to everybody involved in the Newcastle hospitals.

Dr James Prentis

Newcastle Hospitals, Consultant Anaesthetist


Be A Game Changer created a mindfulness track for fans to enjoy while they weren’t able to access the stadium for Newcastle United games


Communities unite to begin building Newcastle’s future

In September we announced a capital and funding agreement with the North of Tyne Combined Authority to provide support for 11-29 year olds to help secure employment access and careers guidance, as well as apprenticeship and traineeships across key growth areas in the North of Tyne area of Newcastle, North Tyneside and Northumberland.

In July we announced that we had our planning application approved to build a state-of-the-art community hub for education, sports and wellbeing on the former site of Murray House community centre in Newcastle’s West End. We also announced a six-year partnership with Newcastle Building Society as our Regional Community Partner in an exciting collaboration striving to connect local communities, support the region and create opportunities for children, young people and families.


Newcastle United hero and Foundation Trustee Steve Harper kicks off new era for Newcastle College students

Newcastle United Foundation Trustee Steve Harper has challenged students from across the North East to chase their dream jobs by launching a partnership which promises to kickstart city centre learning.

Newcastle United Foundation’s coronavirus response helped more than 15,000 vulnerable people


YOLO project celebrates one year of reducing anti-social behaviour and knife crime in Newcastle 


UEFA Foundation pledge to support disability sport programme and help one of our Great North Children’s hospital patients Ruby become virtual mascot for the Champions League semi-final


Foundation Powerchair team unbeaten in a year become 2019/20 champions  


Planning permission approved for multi-million pound community hub years in the making 


Newcastle Building Society and Foundation enter six-year community partnership  


Paul Dummett named PFA Community Champion for charity work with Newcastle United Foundation


The Foundation received £900,000 funding from North East LEP, which enabled construction to begin on NUCASTLE


The Foundation entered a three-year partnership with St James’ Place Foundation to support the Football For All Initiative, which focuses on helping young disabled people

Foundation coaches provided monthly coaching sessions to the Newcastle Panthers, an inclusive LGBTQ football team


Five secondary schools joined our Partner Schools programme – curriculum-based activities delivered by a Newcastle United Foundation full time staff member on-site


United As One programme received huge boost towards tackling discrimination and connecting communities of all faiths and races across the North East via Faith, Race and Hate Crime Grants scheme.


The Foundation distributed 15,000 food parcels to deprived areas of Newcastle


Newcastle United midfielder Matty Longstaff became Foundation Ambassador


Newcastle United Hall of Fame member, Bob Moncur and Newcastle United Women’s Captain, Brooke Cochrane became an ambassador for the Be A Game Changer campaign


Former Newcastle United forward Shola Ameobi appointed as a Foundation trustee  


Shayan Gazerani earned the Premier League Communities Primary Stars Facilitator award as part of the Premier League Charitable Fund (PLCF) 10-year anniversary celebrations



School engagement reached:

primary school pupils took part in curriculum-based maths and English interventions though Primary Stars


of pupils completing our English sessions improved their confidence in writing

Primary, Secondary and SEN schools engaged with Foundation programmes


of primary school pupils now eat a healthier diet after completing ‘Match Fit’


Newcastle United Foundation’s Shayan Gazerani earns Premier League recognition for unrivalled community work


Newcastle United Foundation delivered a high-quality scheme of work that encouraged the children to become proactive about issues within their local area. The students were given the tools to develop and implement their own project and were left with the sense that change is possible when they work together.

Mr Allan

Class Teacher, Highfield Community Primary School

David Ginola joined school children learning CPR with Newcastle United Foundation


It all adds up for Fabian Schär at Newcastle United Foundation Financial Maths lesson


Paul Dummett goes back to school with Newcastle United Foundation




The Foundation continue to support the development of Newcastle United Women to help achieve our ambition for the development of football across our region for women and girls. Highlights include:

The further development of the Lemington Football Centre to create a home for Newcastle United Women including fenced pitches via a grant from the Football Foundation and additional investment in the playing surface with the support of Newcastle United ground maintenance staff.

We agreed strategic partners including Newcastle City Council, Northumbria University, Arnold Clark and Vitality, supporting additional capacity for facilities, coaching and performance analysis, travel and financial investment.



Cancer patient Bailey celebrates end of treatment through virtual meet-up with Newcastle United Players



25% increase

from 2018-19 yearly figure

1763 additional followers

53% increase

from 2018-19 yearly figure

41% increase

compared to 2018-19

during first 8 weeks

of lockdown


Newcastle United Foundation uses the power of football to motivate and inspire people to be more active, learn new skills, be more employable and to reach their potential. We coach, mentor, educate and provide opportunities to communities that truly need them across the North East. For more information, visit nufoundation.org.uk


A united community, full of passion, pride and potential.



Football has an extraordinary power in our region. It connects, motivates, inspires and engages.

From children to adults, we work with generations in our community.

Through our sporting, education, personal development and health programmes, we help people to be more active, to learn, to be more employable, to be healthier, to make connections and to reach their potential.

We are proud of our history but even more excited for our future.



We are ambitious and inspire people to achieve their goals.

We are determined and lead by example.

We are reflective, celebrating success and sharing our learning.

We are united in our commitment to equality, diversity and inclusion.



Arnold Clark

Atom Bank


Bell Group



Black & White Construction

Black & White Engineering

Brewin Dolphin

Cool Design

Cedar Group



First Class Supply

Hitachi Rail

ITC Service

Liontrust Asset Management


Method Training

Molson Coors

Muckle LLP

NE1 Ltd


Newcastle International Airport

Parkdean Resorts


Pure Panel Management


Reece Group

Robertson Facilities Management

Ryder Architecture




Tesco Bank


The Launch Group

The Malhotra Group



Technology Services Group (TSG)


Ward Hadaway

Womble Bond Dickinson

Zumtobel Group



Baily Thomas Charitable Fund

Banks Community Fund

BBC Children in Need

Benfield School

Big Potential

Blakelaw Parish Council

BT Supporters Club

Byker Community Trust

Coach Core

Comic Relief

Crispa Charitable Trust

David Harrison Centre for Social Mobility

Department for Education


European Football for Development Network

Football Foundation

Garfield Weston Foundation

Goldman Sachs Gives

Grace College

Great North Children’s Hospital Foundation

Helen McArdle and Family

Heritage Lottery Fund

Heworth Grange School

Home Office

Joicey Trust

North East and North Cumbria Suicide Prevention

Northumberland Children’s Trust

Northumberland High Sheriff Award

Northumbria Police and Crime Commissioner

Northumbria University

People’s Postcode Trust

Joseph Strong Frazer

Man v Fat

Michael Carrick Foundation

Ministry of Housing, Communities & Local Government

National Lottery Community Fund

National Lottery Heritage Fund

NE1 Ltd

New College Durham

Newcastle Airport

Newcastle Bridges

Newcastle Building Society

Newcastle City Council

Newcastle College

Newcastle Helix

Newcastle University

North East LEP

North Gosforth Academy

North of Tyne Combined Authority

North Tyneside Council

Northern Education Trust

Northern Powerhouse

Northstar Foundation


Premier League Charitable Foundation

Princes Trust

Provincial Grand Lodge of Northumberland

R W Mann Trust

Reece Foundation

R W Mann Foundation

Sage Foundation

Sir Bobby Robson Foundation

Sir Graham Wylie Foundation

Sir James Knott Trust

Social Investment Business

Sport England

Squires Foundation

St.James’s Palace Charitable Foundation

The Catherine Cookson Charitable Trust

The Clothworkers Foundation

The Crispa (Richard Can) Charitable Trust

The Dunhelm Foundation

The FA  

The John Horseman Trust  

Tony Blair Sports Foundation

Tyne and Wear High Sheriff Award

Tynemet College

UEFA Foundation for Children


Wellesley Trust

Whitley Bay Junior Football Club

Wise Group

Your Homes Newcastle

Youth Futures Foundation

Jonathan Edwards CBE
Gabby Logan MBE
Bob Moncur

Player Ambassador
Sean Longstaff
Matty Longstaff

John Marshall (Chair)
Claire Alexander
Shola Ameobi
Lee Charnley
Brian Thorpe
Graeme Mason
Steve Harper
Mick Thompson
Michelle Percy

Senior Management Team
Steve Beharall, Head of Newcastle United Foundation
Sarah Medcalf, Deputy Head of Newcastle United Foundation
Steve Mack, Operations Manager
Helen Wilson, Senior Finance and Resources Manager
Katie Tasker, HR Manager
Andrew Foster, Learning and Skills Manager

Management Team
Liam Atkin, Primary Education Manager
Andrew Dobby, Football Development Manager
Michael Henderson, Management Accountant
Gill Keeka, Business Development Manager
Anya Lawrence, Community Programmes Manager
Ashley Lowe, Health and Wellbeing Manager
Matt Smith, Marketing and Communications Manager
Gemma Warren, HR & Operations Coordinator


A special thank you to Serena Taylor for her photography




Newcastle United Foundation
St James’ Park
Newcastle upon Tyne
0844 372 1892 Ext: 8451*



Registered Charity Number: 1124896

*Calls cost 7p per minute plus your phone company’s network charge.